Last Updated on July 27, 2011

Thanks to Andrea Zapparoli Manzoni for suggesting the original concept of Consumerization of Warfare and this update.

If the Cyberspace is the fifth domain of war, social media are likely destined to became the major sub-domain.

In a previous post we defined “Consumerization of Warfare” the growing use of consumer technologies such as Social Networks and Mobile for Military purposes (such as propaganda or espionage).

The most obvious examples of this trend are represented, on a global scale, by the influence (also recognized by President Obama) that social media had for the Wind of Changes blowing from Maghreb to the Middle East. In this contest they were used for different purposes: for witnessing the real extent of the events (which was a key factor in fostering the Allied intervention in Libya), for virally spreading propaganda and psyops information, and, last but not least, in a strict military context, as a further evidence to “strong authenticate” coordinates for Nato Missile Attacks in Libya.

But this approach is not limited to social media. Mobile devices are the natural companions of social media, so U.S. Army, U.S. Marines, and National Security Agency are just evaluating the use of COTS (Commercial Off-The-Shelf) products for military purposes and is evaluating several different commercially available smartphones and tablets, properly hardened and secured.

In particular, despite privacy and reputation issues, social media have proven to be a powerful device for spreading information. Consider for example a single event: Osama Bin Laden’s death. Tweets dealing with this event averaged 3440 TPS from 10:45 to 12:30pm ET on May 2 2011, reaching a peak of 5106 TPS around 11:00pm ET.

Such a formidable weapon must be fully exploited for defensive and offensive purposes, consequently the newcomer in this warfare is none other than the Pentagon, which is asking scientists to figure out how to detect and counter propaganda on social media networks in the aftermath of Arab uprisings driven by Twitter and Facebook. The US military’s high-tech research arm, the Defense Advanced Research Projects Agency (DARPA), has put out a request for experts to look at “a new science of social networks” that would attempt to get ahead of the curve of events unfolding on new media.

The program’s goal is:

To track “purposeful or deceptive messaging and misinformation” in social networks and to pursue “counter messaging of detected adversary influence operations,”

according to DARPA’s request for proposals issued on July 14.

The idea to build fake personas to manipulate the social arena is not completely new (and one of the players involved was just the well known HBGary Federal), but this time the scope is pretty much wider, aiming to change the course of events by massive (counter)information campaigns (think for instance to video and images coming from Libya which were crucial to foster the Allied Intervention).

I am not sure Zuckerberg & Co. will be very happy that their creatures are considered, against their will, a battlefield from The Pentagon…

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